GenoChoice.com

coverI was Googling in search of images of nucleotides when I stumbled across several images from the movie Gattaca, and with them, a promotional website for the movie: GenoChoice.com. It’s all purely fictional, but if you click on the "Designer Babies" link, you’ll be presented with a thumbprint DNA analysis, and the option to "upgrade" your embryo to remove the probabilities of a list of diseases. Charcot-Marie-Tooth was on my list at a 10% probability (that’s all?!) and could be upgraded for a mere $4,123.
All told, the bill for my designer baby came to $115,938, but the biggest laugh I got from the Gattaca publicity stunt was the line at bottom of the invoice: "Your insurance will cover the cost of this procedure". Ha!
Gattaca

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